Why use an EV certificate

Certificates with Extended Validation (EV) are
regarded as the highest class of all SSL certificates available on the market.
They are the only certificates that trigger both the padlock and the green
address bar in high-security web browsers. The certificate authority is
displayed next to the web address, which adds even more credibility to your
website. Your visitors can see at a glance that your site meets the industry’s
highest standard for authentication.
Extended Validation was established years ago by the
CA/Browser Forum, an association of web browser vendors and certificate
authorities. Since EV is by far the most rigorous way of verifying identity
information and the authority of companies or individuals that apply for an SSL
certificate, an Extended Validation certificate provides a strong guarantee
that the website owner passed a thorough identification process. The applicant
has to prove not only exclusive rights to use the domain, but also its physical
and legal existence.
What type of Website needs EV?
EV certificates are mainly used on public websites
where people enter payment information (e.g. credit card details and bank
account numbers) or other sensitive information. Studies show that online shops
using Extended Validation have far lower purchase abort rates than businesses
that use standard SSL certificates or even no security certificate at all. If
you show your visitors proof of your website’s identity and encryption, you
gain trust that translates into more transactions and higher revenues.
Another field where Extended Validation certificates
are used is the financial sector. As banks, insurance carriers, credit unions
and other financial institutions are favorite targets for phishing attacks and
other cyber security threats, having an EV Certificate is the best way to give
the customers peace of mind and tell them that the website they are visiting
has passed the strict guidelines maintained by the CA/Browser Forum. As soon as
the address bar turns green, they know that the site owner actually is who he
says he is.
EV certificate: Ranking in searching engines
In 2014, Google announced that using an SSL
Certificate is the easiest thing website owners can do to boost their search
engine ranking. The Google search boost for using SSL certificates applies to
all types of websites, regardless if they deal with personal information or
not. This means that even if your site does not have a login page or a checkout
section, you still get ranking benefits by having an SSL certificate.
This is especially true if you use an Extended
Validation certificate from Prima Secure. It not only helps you to improve your
conversion rate – it also increases the average visitor time (or “time on
site“) which is known to be part of the Google ranking algorithm. If you are
operating in a fiercely contested market, using an SSL certificate with
Extended Validation can give you an edge over your competitors. Call us at
+41225349016 (Swiss) & +27218135974 (South Africa) or contact us by
e-mail (sales@primasecure.net) to learn more.